D. Gottlieb & Co. was established by David Gottlieb in 1927 and was based in Chicago, Illinois. Gottlieb initially produced pinball machines while later expanding into various other games including pitch-and-bats, bowling games, and eventually video arcade games. Like other manufacturers, Gottlieb first made mechanical pinball machines, including the first successful coin-operated pinball machine Baffle Ball in 1931. Electromechanical machines were produced starting in 1935. The 1947 development of player-actuated, solenoid-driven 2-inch bats called "flippers" revolutionized the industry. Players now had the ability to shoot the ball back up the playfield and get more points. The flippers first appeared on a Gottlieb game called Humpty Dumpty, designed by Harry Mabs. By this time, the games also became noted for their incredible artwork by famed artist Roy Parker. In the late 1950s the company made more widespread use of digital score reels, making multiple player games more practical as most scoring was expressed by cluttered series of lights in the back box. The score reels eventually appeared on single player games, known as "wedgeheads" because of their distinctive tapering back box shape. By the 1970s the artwork on Gottlieb games was almost always by Gordon Morison and the company had begun designing their games with longer 3-inch flippers, now the industry standard. The company made the move into solid state games beginning in the late 1970s. Gottlieb was bought by Columbia Pictures in 1976. In 1983, after the Coca Cola Company acquired Columbia, Gottlieb was renamed Mylstar Electronics, but this proved to be short-lived. By 1984 the video game industry was slowing down, and Columbia closed down Mylstar in 1984. A management group, led by Gilbert G. Pollock, purchased Mylstar's pinball assets in 1984 and continued to manufacture pinball machines under a new company, Premier Technology. As a result of this a number of prototype Mylstar arcade games were made but were never released. Premier did go on to produce one arcade game, 1989's Exterminator. Premier Technology, which returned to selling pinball machines under the name Gottlieb after the purchase, continued operation until the summer of 1996. It was pinball revenue keeping the company alive until the very end. Today, Gottlieb's pinball machines are owned by Gottlieb Development LLC of Pelham Manor, New York. Most of Gottlieb's video games are currently owned by Columbia Pictures.
D. Gottlieb & Co. released 634 machines. (1929 - 2009) - Below are some examples from The Torrence Collection.
1932 GOTTLIEB FIVE STAR FINAL
Rare and a really unique pre-war pinball. Two round playfields in one game. "Five Star Final" was a Hollywood movie from 1931. It was based on a play by Louis Weitzenkorn, and was nominated for Best Picture!
1936 GOTTLIEB SUNSHINE BAEBALL
An amazing pre-war pinball/gambling device that is an art deco masterpiece. This game has the many early minor league baseball teams of the 1930s on the playfield. It has teams such as the Dallas Steers, Buffalo Bison, Toledo Mudhens, Los Angeles Angels, San Francisco Seals, Kansas City Blues and the Minneapolis Millers to name a few. It has odds and ability of changing the odds gambling effect (with the hidden payout door) and it is fun. A must have game for the pinball, vintage baseball, slot machine or coin-op collector!
1947 GOTTLIEB MISS AMERICA
A beautiful pre flipper Gottlieb woodrail pinball. Based on the Gottlieb title "Stage Door Canteen" and utilized the same playfield but different artwork. Many operators of this era would soon retrofit different games to increase game play and profits. Miss America is an art deco beauty with an awesome theme. Also, has the gambling mode with the correct stepper inside. Artwork by Roy Parker.
1950 GOTTLEB BUFFALO BILL
Another beautiful Gottlieb woodrail pinball. Buffalo Bill is one of the rarest titles ever made. Only 500 produced. A turret style game with two flippers and two scoring bumpers. Roy Parker artwork.
1950 GOTTLIEB BOWLETTE
Rare and in perfect working order. The Gottlieb Bowlette is always a desired title. Only 1000 produced. Ten frames for a nickel. Small footprint, art deco and has the metal "T" rake. Roy Parker artwork.
1951 GOTTLIEB MERMAID
The holy grail of all Gottlieb titles and as rare as hens' teeth. Only 600 produced with the awesome back box animation of a fisherman catching a boot. Beautiful Roy Parker artwork and incredible amount of eye candy. It has five dead bumpers and two pop bumpers numbered across the top of the playfield and one red un-numbered pop bumper. There is a ball saver "safety gate" between the flippers. There is a switch at the top of the runway shooter lane that raises this gate and down the center of the playfield are nine rollover buttons.
1951 GOTTLIEB MINSTREL MAN
A beautiful and always popular woodrail pinball. Minstrel Man is one of the most desired titles ever made. Only 1800 produced, first Gottlieb with drop targets, safety gate between flippers and three single drop targets that fall when the bulls eye target in the front is hit.
1952 GOTTLIEB SKILL POOL
Another beautiful Gottlieb woodrail pinball. Only 2100 produced, Roy Parker artwork and incredible amount of eye candy. Although Skill Pool does not have drop targets, it is one of the prettiest Gottlieb machines ever made and it is fast and a ton of fun to play.
1953 GOTTLIEB GUYS DOLLS
A very pretty Gottlieb woodrail pinball. Only 1500 produced. Rare, flipper less, but has six posts with arrow on them that move back and front. These posts are located by the lower lanes and are controlled by the flipper buttons. Artwork by Roy Parker!
1954 GOTTLIEB HAWAIIAN BEAUTY
Another gorgeous Gottlieb woodrail pinball. Rare, as only 900 were ever produced, two gobble holes, double award, three pop bumpers below the flippers at bottom of the playfield, balls played lights on lower ball arch. Artwork by Roy Parker!
1954 GOTTLIEB DIAMOND LILL
Another rare and beautiful Gottlieb woodrail pinball. Only 700 produced, Roy Parker artwork and incredible amount of eye candy. Has two kick out holes, double-award, center horseshoe around a pop bumper and reverse flippers. Works perfectly and in gorgeous condition.
1956 GOTTLIEB DERBY DAY
Another beautiful Gottlieb woodrail pinball. Only 1600 produced, Roy Parker artwork and incredible amount of eye candy. One gobble hole, single pop bumper below the flippers, the first Gottlieb single player with an integral metal lower ball arch and shooter gauge. Player can win up to twelve credits. Works perfectly and in gorgeous condition.
1960 GOTTLEB DANCING DOLLS
A beautiful Gottlieb woodrail pinball. Dancing Dolls is a low produced title, with only 1150 made. six pop bumpers, two standup targets, one slingshot, two kick out holes and one gobble hole. Awesome feature in the head of the game. There is mechanical and light animation as a pair of dolls dance in silhouette. Roy Parker artwork and works perfectly.
1977 GOTTLIEB BIG HIT
Awesome Gottlieb wedgehead. Big Hit pinball has four 3" flippers (two upper, two lower), two vari-targets, two banks of five target drop targets, two pop bumpers, two slingshots. Ball is served from a center turret. Only 2200 produced. Home use only.
1977 GOTTLIEB FIRE QUEEN
A really beautiful Gottlieb pinball. Fire Queen is a rare title, with gorgeous artwork, plays fast, plays perfectly and is in gorgeous condition.